KUALA LUMPUR, 23 NOVEMBER 2013
La Putri, fine jeweller to Asia’s social elite, celebrities and members of the region’s royal families, proudly unveils the winner of its inaugural La Putri Outstanding Jewellery Designer Competition 2013 today. The winner will be receiving her award at the La Putri 40thAnniversary Gala Dinner held at Shangri-La Hotel this evening.
The competition, which features former Miss Malaysia and Beam Artist Ms Andrea Fonseka as the official Face of La Putri, concluded with the Malaysian winner as Ms Teo Yee Ying from Mersing, Johor, currently residing in Kuala Lumpur.
“We were very pleased by both the number and the amazing quality of entries we have received. All the designers have shown great potential and creative flair in their work. Our winner has shown her inspiration from the classic Art Deco period in designing a stunning, original contemporary piece for our quintessential Modern Asian Woman, Ms Andrea Fonseka. We hope the prize money and the trip to the Hong Kong International Jewellery Show will further inspire her to pursue her passion and develop her talent – and to become a world-renowned Malaysian jeweler designer” said Ms Goh Ying Li, Director of La Putri.
Ms Teo’s winning design entry was inspired by Andrea’s classic Oriental beauty, and she wanted to incorporate ‘Evergreen’ elements from the Art Deco design period to create a versatile, wearable set of contemporary jewellery for Ms Fonseka, which she has artfully done.
Celebrating its 40th anniversary, La Putri conceptualized the competition to discover, recognize and nurture young jewellery design artists, who are passionate about their field and highly dedicated to the art and craft of creating original pieces of fine jewellery.
The prize money of RM10000, one of the highest amounts of cash prize offered regionally for such competitions will enable Ms Teo to further her education in the design field. Ms Teo will also have the opportunity to attend the Hong Kong International Jewellery Show in March 2014, sure to be a great learning experience.
Using rubies, the traditional gemstone for 40th anniversaries, competing designers created a concept for a piece/set of jewellery for Ms Andrea Fonseka – the official “face” of the design competition and one of the judges on the esteemed panel of judges.
Joining Ms Fonseka on the panel are Ms Goh Shuet Li, Director of La Putri, Ms Goh Ying Li, Chief Designer and Director of La Putri and four editors from the leading local luxury publications.
The design entries were judged based on four criteria; namely the design concept, originality, creativity and market appeal of the design. After shortlisting the design entries to 6 finalists, the finalists had to go through rigorous rounds of interviews before the winners were decided.
25 Nov 2013
Venerable Malaysian jeweller LA PUTRI recently held their ‘Ruby Runway Party’ at the always-elegant restaurant LaFite in Shangri-La KL in celebration of the companies’ 40th Anniversary.
It was a cozy and intimate affair, lovingly celebrated with family and many esteemed guests that have been loyal fans of La Putri through the years. The venue was suitably draped in rich crimson hues for the affair, with Champagne flowing freely and sumptuous La Putri jewels on display, glittering in showcases and also adorning the elegant young hostesses.
Party guests were pleasantly surprised to be offered a chance to play challenging gems & jewellery related quiz games, with lovely prizes for the clever winners. Guests were also entertained by two brief video presentations, the first about the history and current design direction of La Putri, and the next to announce the Malaysian winner of La Putri’s Outstanding Designer Award for 2013.
The happy and talented winner of the prestigious design award was Miss How Yee Yin from Johor, who received a RM10000 cash prize and an all-expenses-paid trip to the Hong Kong International Jewellery Show in 2014.
Chef De Cuisine Jean-Phillipe Guiard of Lafite outdid himself with the sumptuous dinner menu. Guests enjoyed his creative “Amuse Bouche” appetizers, followed by a special tomato soup and perfectly prepared fish and beef entrees.
La Putri’s 40th Anniversary “Ruby Runway” Party was a resounding success, with many guests commenting on the excellent cuisine of La Fite and the comfortable, elegant atmosphere of evening.
For further information, please contact:
La Putri Boutique – Pavilion KL
Tel: 03 21442340
About La Putri
Since 1973, La Putri has been creating the finest handcrafted jewellery – beautiful objets d’art to be worn, admired and passed down from generation to generation.
The fine jewellers’ passion for jewellery, spurs it to search for rare, unique and stunning gemstones of the highest quality. The jeweller then creates timeless pieces with an eye for beauty, utilising the finest materials available to complement the exceptional gemstones. A deep respect for the rarity and beauty of Nature’s wonders means that La Putri only uses natural stones for all their creations.
La Putri is also known for its bespoke jewellery design service, which creates unique jewelled pieces for customers that are rich in sentimental values. The jewellers’ elegant and luxurious showroom, coupled with its impeccable, personal and discreet service, make the jewellery shopping experience a truly unforgettable one.
#02-15 Mandarin Gallery 03-32 Level 3
333A Orchard Road Pavilion Kuala Lumpur
Singapore 238897 168 Jalan Bukit Bintang
T: (65) 6733 3345 Kuala Lumpur 55100
F: (65) 67322501 Malaysia
E: Singapore@laputri.com T: (603) 2144 2340
F: (603) 2142 1210